Daily alternative work: Day 1 - 8

1. For today's assignment, read this article and then do the related tutorial that is assigned.

Read:
SPORTS GRAPHICS

Do: Choose any professional sports team and do a before and after of their entire brand. Show what the uniform looks like now, and what it would look like after your redesign. Redesign their logo and some of their merchandise. Use the work of Todd Radom as your inspiration.

2. Once this assignment is completed, move on to do this one for the day 2 assignment.

Read:
PHOTOGRAPHIC TECHNIQUES FOR ACTION SHOTS

Do: Take a series of three photos of subjects in action using the technique outlined in the article that you just read. See if you get much better photos!

3. Once this assignment is completed, move on to do this one for the day 3 assignment.

Read:
MUSIC DESIGN

Do: Choose an already existing album cover and completely redesign it. Be sure that you know the music first, otherwise your work will seem irrelevant to the musical artist. Show me the before and the after of the design.

4. Once this assignment is completed, move on to do this one for the day 4 assignment.

Read:
MEDICAL ILLUSTRATION

Do: Choose any medical condition that you feel is "illustrate-able". Try to do a simple medical illustration - if you feel you can, add color.

5. Once this assignment is completed, move on to do this one for the day 5 assignment.

Read:
GRAPHIC DESIGN FOR PRODUCT PACKAGING

Do: Choose any product and redesign the packaging for that product. Send the before and the after of your redesign.

6. Once this assignment is completed, move on to do this one for the day 6 assignment.

Read:
POP Displays - look at these examples of point of sale advertising displays

Do: Choose any product and design your own concept for a point of sale (point of purchase) display for that item. The job of a good POP display is to finish the sale. Cause the customer to purchase your brand rather than any other.

7. Once this assignment is completed, move on to do this one for the day 7 assignment.

Read:
BILLBOARD DESIGN design principles for billboards

Do: Create an effective billboard for any product or service.

8. Once this assignment is completed, move on to do this one for the day 8 assignment.

Read:
PHOTOGRAPHIC TECHNIQUES FOR PORTRAITS

Do: Choose any subject and do an effective portrait using the knowledge gained from the article link above.

Deadlines for the rest of the semester: All DATES and pieces of the toy design project and final info.

The entire schedule for the rest of the semester is here, with deadlines:

Notes to be aware of: 12/4 and 12/15 are CCE tour dates, 12/7 through 12/10 are EOC / Staar Testing, 12/12 ACT Test MHS, 12/18 and 1/15 are early release dates, 1/14 and 1/15 are final exams.

Dec. 4 - Fashion project - hair ad due (Tour date at CCE during class)
Dec. 7 - Final toy concept (outline of idea, written in "story format")
Dec. 9 - Final logo for toy (to be used for the rest of the items in the project) Full color and B/W versions
Dec. 11 - Final full color illustration of toy due / Fashion "full clothing brand" test shots of model due
Dec. 14 - Package design due by end of class period
Dec. 15 - Final tour date for the semester
Dec. 16 - Store display (point of purchase / POP) due by the end of class today.
Dec. 17 - Final fashion ad is due.
Notes about FASHION PORTFOLIO PROJECTS:
E-mail all 4 completed ads to Mrs. Harman at adteacher@ymail.com by the end of the period on Dec. 17 or Dec. 18 if you have not done so. This is the last turn in for the project. Wrapped up!

WINTER BREAK

Jan. 5 - Final script for presentation due by the end of the class period
Jan. 8 - Slideshow completed by the end of the class period
Jan. 11 - "memorization recitation day" - Mrs. H checks individuals
Jan. 12 - Group presentation run-throughs
Jan. 13 - FINAL PRESENTATIONS
Jan. 14/15 - Final exam dates

Assignment for today (Thursday): Due at the end of class period.

Please read through these beginning level skills and be sure that you understand them all. Demonstrate that you understand by sending me a completed photo on which you have run all of these processes. If you complete this, please see me to advance further.

Your assignment is here: follow step by step

Iron Food Truck

Design Brief 1: Iron Food Truck Project

You are beginning the “Iron Food Truck” project today. This is where you will be informed of the general process of the project. It has a similar format to certain cooking programs such as Chopped or Iron Chef, and incorporates the standard flow of a graphic design presentation.

There will be three segments to the program for each group, leading to a total of four presentation phases including an intermission after the first two. There will be a host and judges, just as in the TV show.

The first segment is the presentation phase, where the active group will be presenting their food trucks and entire concept. This will be the presentation aspect of the program which will be graded. There will be different aspects of the presentation including specific content (i.e. Business, convenience, style)

The second phase will be the food service phase. Each member of the group will provide a sample of a representative dish from their truck.  As the dishes are placed in front of judges, and as they eat the samples, the presenter will describe their dish and elaborate on it. You will be given a separate score for this phase where grade will be based on Taste, Presentation/Styling, Creativity/Originality, and the official Description (copywriting). After describing the dish and after the judges have finished your sample dish,  each group member will be given one minute to say any comments they may have regarding the dish.

The third phase is the conclusion where the active group will wrap up their presentation with any finishing comments. No grading is required for this part. During this phase, the judges will tally up the points from the second phase and give them to the host.

Reference photos for First Year

Creative Design Brief

How do you get the design you want? The perfect design you envision in your head? … The design brief is the answer.

Whether you are a designer or a client, an effective design brief is the single most critical factor in ensuring that a project is successful.

This article will tell you how to write an effective design brief that will be both beneficial to the client and the designer.

This article will be based from the client’s perspective.

What Is A Design Brief?

First off, you may want to know what a design brief is. A design brief is something that is vital to any design project as it will provide the designer(s) with all the information needed to exceed your expectations.

A design brief should primarily focus on the results and outcomes of the design and the business objectives of the design project. It should not attempt to deal with the aesthetics of design… That is the responsibility of the designer.

The design brief also allows you (the client) to focus on exactly what you want to achieve before any work starts on the project.

A good design brief will ensure that you get a high quality design that meets your needs, providing you have  chosen the right designer.

How To Write An Effective Design Brief

If you answer these questions below in an ordered and detailed fashion, your design brief will be 90% done… the other 10% will come from further questions from the designer after you submit your brief.

Have fun answering the questions and remember, provide as much detail as possible! This does not mean one line answers.

What does your business do?

Tip: Never assume that the designer will know anything about your company. Be clear and  concise  and avoid jargon when replying.

• What does your company / organisation do?
• What is your company’s history?

What are the goals?  Why?

• What is the overall goal of the new design project?
• What are you trying to communicate and why?
• Are you trying to sell more products or get awareness of your product / service?
• How do you differ from your competitors?
• Do you want to completely reinvent yourself or are you simply updating your promotional material?

Tip:  You should also provide old promotional material to assist the designer.

Who is the target market?

• What are your target market’s demographics & phychographics? ie. the age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach.

Tip: If you have multiple audiences, rank them in terms of importance.

What copy (text) and pictures are needed?

Tip: The copy and pictures used in a design are as crucial as the design itself and you should clearly state who is going to be providing the copy and pictures if needed.  You may need to look into getting a professional copywriter / photographer – ask your designer for some recommendations.

• What copy needs to be included in the design? Who is providing the copy?
• What pictures / photographs / diagrams etc need to be used? Who is providing these?

What are the specifications?

• What size is the design going to be?
• Where is it going to be printed / used? The web, business cards, stationery, on your car?
• What other information should the designer know in regards to specifications?

Have you got a benchmark in mind?

• You should provide the designer with some examples of what you consider to be effective or relevant design even if it is from your main competitors. This will set a benchmark for your designer.
• Provide the designer with things not to do, and styles that you do not like or wish to see in your design. This will give the designer an idea of what to avoid and will avoid disappointment on your behalf.

What Is Your Budget?

• Providing a budget prevents designers wasting valuable time and  resources when trying to maximise your budget.
• Providing the budget upfront also allows designers to know if the project is going to be worthwhile to complete. Make sure you are worth their time.

What is the time scale / deadline?

• Give the designer a detailed schedule of the project and set a realistic deadline for the completion of the work. You should take into account the various stages of the design project such as consultation, concept development, production and delivery.

Tip: Rushing design jobs helps no one and mistakes can be made if a complex job is pushed through without time to review, however, there are times when a rush job is needed, and in these cases you should be honest and upfront about it.

Tips For The Designer

As a designer it is important to have a template such as this one to give to clients as clients will not always come to you with a design brief – feel free to use this one as you please. By having a template ready, it shows them your professionalism and ultimately saves them (and you) a lot of time and money.